Another October, another “Breast Cancer Awareness Month.” Pink ribbons everywhere (even in football), jokes about 2nd base, and arguments in Breast Cancer Awareness Believe Shamrock St. Patrick’s Day Shirt my FB feed about which organizations are worth my donations based on political reasons. The chance of a woman having invasive breast cancer during her life is about 1 in 8. The chance of dying from breast cancer is about 1 in 36. Breast cancer death rates have been going down.
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With the success of Breast Cancer Awareness Believe Shamrock St. Patrick’s Day Shirt past breast cancer awareness months, I think we’ve reached the point of saturation, and that we no longer need to go a full month. Or, we get our friends in the media to either tone down breast cancer awareness or ramp up the other causes in other months. There’s no central authority on what causes are allocated to each month. Basically whoever is making those Pink Ribbons is deciding to focus a bulk of their advertising on October, and they’re being very successful.
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That said, they’re a single-issue cause and you can’t blame them for Breast Cancer Awareness Believe Shamrock St. Patrick’s Day Shirt their success or expect them to spread publicity to other issues. There’s a story that reliably makes the rounds in business schools everywhere about a Wrigley’s executive on a plane once. His seatmate asked him, “Why do you guys keep spending millions of dollars on advertising. However, their actions were a response to a very real problem at the time, and one that might still be a problem now; I haven’t seen recent numbers on it.
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